Arturo F Munoz

Here are some salient points from the January 18, 2009 edition of Business 24/7. The emphasis falls on Marketing innovating its operations process to exploit new opportunities in a dramatically shifting world. The rules of marketing are changing. 1. Prepare to make structural changes to your marketing operation. "Media companies have not, as yet, dealt with the structural pressures confronting them. Despite digital media being the dominant growth opportunity as marketers seek advertising that is more targeted, accountable, and interactive, many media firms have yet to profit from it. It will become more popular during the downturn. . . . 2. The days of a captive TV audience are behind us. A fragmented audience online is the target. "Consumers now spend more time online, devoting time and attention to online news and video entertainment, blogs, search engines, online games... (more)

Cloud Computing Made Easy

With over 50,000 clients, Salesforce.com is the poster child for Software-as-a-Service. Without a doubt it has more flexibility than many other SaaS providers targeting marketing and sales departments out there, which is all the more reason to remember that it has taken this company a decade to get to where it is today. It makes a difference, believe me, because in attempting to integrate a less mature SaaS solutions to Salesforce.com recently, I've had to admit that, despite SaaS solutions not being as customizable as packaged enterprise applications, yet Salesforce.com does o... (more)

Who Is The Right Crowd In The Cloud?

So you're curious about what people are saying about you? Were you raised to pay attention to gossip? It seems today a whole new business model is taking shape built upon the premise that listening to what the masses have to say about you as a company will somehow reveal the truth about both the masses and you. I'm going to make a bold and unpopular statement here, which is that Salesforce.com's newly launched customer services SaaS called Service Cloud is not much more than a futile effort at listening to the masses gossip about your company to glean from forums, social networks... (more)

Data Quality Objectives for Data Quality Providers in the Cloud

There are data quality objectives for everyone. Google indicates that the term "data quality" is used in 135,000 global searches every month. It's not Taylor Swift with 55 million or Microsoft with 101 million.But it represents a fairly decent amount of interest for a rather mundane topic. The term "data quality tools", on the other hand, accounts for only 2,900 searches or 2% of all literal "data quality" searches. If you are a company that provides data quality management solutions, like those that remove duplicate contacts from mailing lists and reformat thousands of records to ... (more)

Cloud Computing Made Easy

With over 50,000 clients, Salesforce.com is the poster child for Software-as-a-Service. Without a doubt it has more flexibility than many other SaaS providers targeting marketing and sales departments out there, which is all the more reason to remember that it has taken this company a decade to get to where it is today. It makes a difference, believe me, because in attempting to integrate a less mature SaaS solutions to Salesforce.com recently, I've had to admit that, despite SaaS solutions not being as customizable as packaged enterprise applications, yet Salesforce.com does o... (more)