Marketing Insight. Bottomline Impact.

Arturo F Munoz

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Top Stories by Arturo F Munoz

There are data quality objectives for everyone. Google indicates that the term "data quality" is used in 135,000 global searches every month. It's not Taylor Swift with 55 million or Microsoft with 101 million.But it represents a fairly decent amount of interest for a rather mundane topic. The term "data quality tools", on the other hand, accounts for only 2,900 searches or 2% of all literal "data quality" searches. If you are a company that provides data quality management solutions, like those that remove duplicate contacts from mailing lists and reformat thousands of records to make them pretty to print on mailing labels, or if you do more heavy lifting work, such as parsing a full name into first and last names or extracting intelligence about a person's role in a company based on business title, then these search figures from Google are not insignificant informat... (more)

Cloud Computing Made Easy

With over 50,000 clients, Salesforce.com is the poster child for Software-as-a-Service. Without a doubt it has more flexibility than many other SaaS providers targeting marketing and sales departments out there, which is all the more reason to remember that it has taken this company a decade to get to where it is today. It makes a difference, believe me, because in attempting to integrate a less mature SaaS solutions to Salesforce.com recently, I've had to admit that, despite SaaS solutions not being as customizable as packaged enterprise applications, yet Salesforce.com does o... (more)

Cloud Computing Made Easy

With over 50,000 clients, Salesforce.com is the poster child for Software-as-a-Service. Without a doubt it has more flexibility than many other SaaS providers targeting marketing and sales departments out there, which is all the more reason to remember that it has taken this company a decade to get to where it is today. It makes a difference, believe me, because in attempting to integrate a less mature SaaS solutions to Salesforce.com recently, I've had to admit that, despite SaaS solutions not being as customizable as packaged enterprise applications, yet Salesforce.com does o... (more)

Can You Out Perform Your Own Product's Credibility In This Age of Social Media?

Chief Marketer indicates that there has been a dramatic shift in how B2B buyers course through their buying cycle today. The stages a decision-maker goes through have not changed (1. Awareness of Need, 2. Product Research, 3. Product Consideration and Comparison, and 4. Product Procurement). But what has dramatically changed is where a potential buyer goes to get information. According to GlobalSpec's Industrial Buy Cycle Survey of engineering, technical, manufacturing and industrial professionals: "...buyers have significantly reduced their reliance on traditional information sour... (more)

Can You Out Perform Your Own Product's Credibility In This Age of Social Media?

Chief Marketer indicates that there has been a dramatic shift in how B2B buyers course through their buying cycle today. The stages a decision-maker goes through have not changed (1. Awareness of Need, 2. Product Research, 3. Product Consideration and Comparison, and 4. Product Procurement). But what has dramatically changed is where a potential buyer goes to get information. According to GlobalSpec's Industrial Buy Cycle Survey of engineering, technical, manufacturing and industrial professionals: "...buyers have significantly reduced their reliance on traditional information sou... (more)