Marketing Insight. Bottomline Impact.

Arturo F Munoz

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Top Stories by Arturo F Munoz

How do you define customization? Jeffrey Kaplan, principal analyst at THINKstrategies, who studies Software-as-a-Service (SaaS) offerings, explains the impact of the SaaS model of operation on software customization expectations from clients that used to pay for custom-designed tools. "Traditional customization has been a black hole for most organizations which has too often failed to achieve its business objectives. SaaS solutions are becoming increasingly flexible. While they will never be as customizable as legacy applications, a growing number of organizations are willing to sacrifice infinite customization for reasonable configuration capabilities, more rapid deployment, lower hidden development/support costs, greater utilization levels, quicker time to value, and higher satisfaction." Typical SaaS providers try to cover as many clients within a market segment as... (more)

Data Quality Objectives for Data Quality Providers in the Cloud

There are data quality objectives for everyone. Google indicates that the term "data quality" is used in 135,000 global searches every month. It's not Taylor Swift with 55 million or Microsoft with 101 million.But it represents a fairly decent amount of interest for a rather mundane topic. The term "data quality tools", on the other hand, accounts for only 2,900 searches or 2% of all literal "data quality" searches. If you are a company that provides data quality management solutions, like those that remove duplicate contacts from mailing lists and reformat thousands of records to ... (more)

Cloud Computing Made Easy

With over 50,000 clients, Salesforce.com is the poster child for Software-as-a-Service. Without a doubt it has more flexibility than many other SaaS providers targeting marketing and sales departments out there, which is all the more reason to remember that it has taken this company a decade to get to where it is today. It makes a difference, believe me, because in attempting to integrate a less mature SaaS solutions to Salesforce.com recently, I've had to admit that, despite SaaS solutions not being as customizable as packaged enterprise applications, yet Salesforce.com does o... (more)

Cloud Computing Made Easy

With over 50,000 clients, Salesforce.com is the poster child for Software-as-a-Service. Without a doubt it has more flexibility than many other SaaS providers targeting marketing and sales departments out there, which is all the more reason to remember that it has taken this company a decade to get to where it is today. It makes a difference, believe me, because in attempting to integrate a less mature SaaS solutions to Salesforce.com recently, I've had to admit that, despite SaaS solutions not being as customizable as packaged enterprise applications, yet Salesforce.com does o... (more)

Can You Out Perform Your Own Product's Credibility In This Age of Social Media?

Chief Marketer indicates that there has been a dramatic shift in how B2B buyers course through their buying cycle today. The stages a decision-maker goes through have not changed (1. Awareness of Need, 2. Product Research, 3. Product Consideration and Comparison, and 4. Product Procurement). But what has dramatically changed is where a potential buyer goes to get information. According to GlobalSpec's Industrial Buy Cycle Survey of engineering, technical, manufacturing and industrial professionals: "...buyers have significantly reduced their reliance on traditional information sour... (more)